Board of Directors

Keith Rich has over 25 years of experience in senior management in Emerging Markets. He has been in the IT industry for the last 18 years. Currently, Keith is Westcon ‘s Group SVP AIME Region responsible for Africa, India and the Middle East. He is also Chairman of Westcon Middle East Group and Westcon India. Prior to his current positions Keith was the Managing Director - Middle East - responsible for the business interest in the region covering 20+ countries for the Westcon Group. Prior to Keith's entry into the IT industry, he held various general, sales and marketing management positions in the supply chain/logistics and automotive industries. Having left his native England back in 1980 he has lived and worked extensively in the Middle East, India and Africa.